Your Apple Maps card shows up in Siri. Is it right?

Apple Business Connect is now Apple Business

In April 2026 Apple folded Business Connect into one free service called Apple Business. If you already claimed your locations in Business Connect, Apple says your Business Connect data moved over automatically, and you can sign in at business.apple.com with the same Apple Account.

Never claimed it? Apple Maps may still show a card for your business, and you can't fix it until you claim it. Have these ready:

• Your own legal name. Apple sends back sign-ups under names like "Office Manager".
• A work email and a work phone number for the verification codes.
• Proof of your business, such as your EIN or a business license.
• Your logo and one good photo of your storefront or space.

Step 1: Sign up and verify your business

1. Go to business.apple.com. Select Sign up now.
2. Enter your business details. Name, website and address. Apple says the website is optional but can speed up verification.
3. Enter your own name and contact details. Apple sends one code to your email and one to your phone. Enter both, then review and agree to the terms.
4. Verify your organization. Choose Settings, then Organization, then Verify Now. Apple asks for two kinds of proof. The choices include your EIN or D-U-N-S number, a TXT record on your website's domain, and an official document such as a business license, sales tax permit, lease or utility bill.

You have 60 days to verify. Apple says review takes up to five business days, longer when volume is high. If your organization is not approved in that window, Apple deletes the account and its data.

Step 2: Claim your place on the map

1. Open Brands, then Locations. Select Add Location, then Add single location, then Next.
2. Search your business name. If Apple Maps already has you, select that listing. If not, add a new location under that name.
3. Check the pin. Drag the map until the marker sits on your building.
4. Fill in the basics. Display name, primary category, Open or Opening Soon, phone number and website. No website? Apple accepts a Facebook, Instagram or TikTok page.
5. Set your hours and brand. Add your opening hours, then choose your brand or create one with your logo.
6. Verify the location. For a listing already on Maps, Apple may offer a phone check: it calls the number it has on file, and you enter the four-digit code. If you don't recognize that number, contact Apple Business support.

See "This location is already managed"? Another organization controls the listing. Add it anyway, then select Request Transfer and attach proof such as a business license or utility bill. Apple says that review takes up to five business days.

Step 3: Fill in the card customers see

Open your location under Brands, then Locations, and work through each part.

• Cover photo and logo. Apple calls the pair your place card header. The cover photo must be at least 1600 by 1040 pixels: one real photo, with no added text, watermarks or clip art. Apple checks it before it goes live.
• Hours and special hours. Set your normal hours, then add holiday and event hours ahead of time.
• Actions. Buttons such as Menu, Reserve, Pickup or Delivery that open your own booking or ordering page. Apple approves each one, which can take up to three business days.
• Showcases. A short promotion on your card: a photo, a headline up to 38 characters, a line up to 100 characters and a button. One can run up to 365 days, 90 by default. Apple reviews each one, so send it at least three days before you want it live.
• Good to Know. Useful facts about the location. Apple says these may appear on Maps, in search results and across Apple.

Step 4: Keep it right

Customers can report a wrong card straight from Apple Maps. Apple reviews those reports and may change your name, status or hours itself, then emails you. Sign in, check the change, and select Looks Good if Apple got it right. If not, edit it back. Name changes go to Apple for review.

Check Insights each month. Apple shows how many people found you by searching your name or your category, how many viewed your card, and how many tapped Directions, Call or Website. Counts below Apple's privacy threshold show as zero.

Want it done for you?

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Questions

Does Apple Business Connect still exist?

Not under that name. Apple Business Connect is now Apple Business, a free service from Apple. Apple says Business Connect data moved over automatically, and you sign in at business.apple.com.

Does Apple Business cost anything?

Apple calls Apple Business a free service. Claiming and filling in your place card costs nothing. Ads on Apple Maps are a separate, paid option.

How long does Apple take to approve everything?

Apple says organization verification takes up to five business days, a transfer request up to five business days, a new Action up to three business days and a showcase up to three calendar days.

Will a claimed card make Siri recommend my business?

Apple says your place card shows in Maps, Siri, Spotlight and more, so a claimed, complete card means customers see your real hours and phone number wherever it appears.
Which business Siri or any AI names is the maker's call. No one can promise it, and we never do. We promise the work and show you the numbers.