OpenAI says 1.2 billion people use ChatGPT every week, and it answers questions about nearby businesses. Here are the steps that put your business in the running, starting with the business profile OpenAI opened on November 10, 2026.
ChatGPT doesn't keep a fixed list of businesses, and there is no spot to buy. OpenAI says it ranks search results using many factors, and ads don't change its independent answers.
So "ranking in ChatGPT" really means this: your business is easy to find, easy to check and well reviewed everywhere ChatGPT might look. Four steps get you there.
OpenAI launched Businesses in ChatGPT in beta on November 10, 2026. Through Business Hub, an owner, or someone authorized to represent the business, can claim it, keep its details current and see how often ChatGPT shows it.
Right now, local stores and restaurants can claim only a listing ChatGPT already has, in the U.S. If yours is missing, do steps 2 and 3, then look again later.
OpenAI says ChatGPT may also use other sources when it answers questions about your business. You can't pick those sources, but you can make every public one agree.
OpenAI says answers that use web search may include links to their sources. Give it pages worth linking: plain answers to the questions your customers really ask.
Once Persona approves you, Business Hub shows mentions, website clicks and discovery topics for the last 28 days. For a local business, OpenAI counts a mention when ChatGPT shows a result for your location. A blank number can mean activity is under OpenAI's reporting threshold, not zero.
What Business Hub won't show: the questions people asked, or who else was named. To see that, ask ChatGPT your customers' questions yourself, the same way every week, and save the answers word for word.
Found Profile gets your ChatGPT business profile claimed and verified on one 15-minute call, fills it in, keeps it current, and sends ChatGPT's own numbers in a weekly email. Every month we also ask ChatGPT five of your customers' questions and save the answers word for word. $49 a month, month to month, plus $99 setup. See Found Profile
Want the listings, website fixes and weekly tracking too? Found Answers includes your ChatGPT profile, with Google, Bing, Apple and Yelp fixed, for $497 a month plus $295 setup.
No. OpenAI says advertising doesn't influence ChatGPT's independent answers, and claiming your business doesn't guarantee higher placement or sales.
No. OpenAI says you don't need an Ads account or a ChatGPT Enterprise agreement to claim an eligible business.
Yes. OpenAI says the admin who claimed the business can add teammates and grant an agency access in Business Hub. Each person uses their own ChatGPT account, so no one shares a password.
Open the profile, select the more options menu (•••), then Dispute ownership, and verify with Persona that you are authorized to represent the business.
Not yet. OpenAI's business agents are open only to eligible U.S. ecommerce and online-service businesses for now, and they can't take bookings or purchases. They explain and link to your website.
No one can promise ChatGPT will name a business, and we never do. We promise the work and show you the answers word for word.
Find out free. Your Found Score checks your ChatGPT profile and your listings, and asks ChatGPT, Gemini and Perplexity what your customers ask. It lands in your inbox in minutes, and there is nothing to sign.