Copilot searches Bing. Can it find your business?

Why Bing matters more now

For years Bing was the listing owners skipped. AI search changed that.

• Microsoft Copilot. Microsoft says Copilot sends search queries to the Bing search service to ground its answers in current web information.
• ChatGPT search. OpenAI says ChatGPT search sometimes works with outside search providers, and Microsoft is one of the two it names.
• Bing search and Bing Maps. Microsoft says Bing Places listings are built to appear in both, and it has named deeper ties with Bing Maps and Copilot as future work.

Bing ranks local results by relevance, distance and popularity. Your listing is the part you control, so make it complete and correct.

The fast way: import from Google

Already have a verified Google Business Profile? Start here.

1. Sign in at bing.com/forbusiness. Use a Microsoft account, a work account, Google or Facebook. Your listings stay tied to that sign-in, so pick one the business controls.
2. Select Import from your Google Business Profile.
3. Choose how often to sync. Weekly, biweekly or monthly.
4. Sign in to Google and import. Bing pulls in the listings it detects.

If your listing is verified on Google, Bing verifies the import automatically. Publishing then usually takes 7 to 12 days. Watch for four things:

• Bing imports every eligible listing it finds. You can't pick and choose.
• An import can create a duplicate if Bing already has you.
• Categories may not carry over exactly. Check them.
• A synced listing can't be edited inside Bing. Change it on Google, then sync again.

The manual way: claim or create your listing

1. Sign in to Bing Places for Business.
2. Search for your business. Pick your country, enter your business name and location, then select Search.
3. Claim the match. If your listing is there and unclaimed, claim it. If someone else already claimed it, request access from that account. If you see duplicates, report them.
4. No match? Select Create a new business and enter your details.
5. Verify. Bing sends a PIN by phone, text, email or postcard, though not every option shows for every business. The phone option appears only if the listing already has your business phone and nobody has edited it. Postcards usually take 5 to 6 business days in the U.S. and can take up to 12.
6. Wait for publishing. After verification, a listing usually goes live in 7 to 12 days in North America. Every edit resets that clock, so make your changes in one pass.

Moved? Bing says not to edit the old listing. Create a new one at the new address and mark the old one closed.

Fill in every field

• Name, address, phone and category, matching your website exactly. Bing checks what you submit against other websites and social media.
• Your website and social media links.
• Hours, so customers know when you're open.
• Photos, up to 100.
• Restaurants: a link to your menu and prices for some dishes.
• Service businesses: hide your street address if customers don't come to you, and list up to 20 service areas. No PO boxes.

Then work on what Bing calls popularity. Bing says businesses with more positive reviews on sites like Yelp and Tripadvisor, and more mentions across the web, are more likely to appear in results.

Want it done for you?

Found Answers claims, verifies and fixes your Bing Places listing, plus Google, Apple and Yelp, all copied from one master record of your name, address, phone and hours. Your ChatGPT business profile is managed too, and ten customer questions are tracked every week on ChatGPT, Gemini, Perplexity and Google's AI Overviews.

$497 a month, month to month, plus $295 setup. See Found Answers

Questions

Is Bing Places for Business free?

Yes. Microsoft calls it a free Bing service for claiming an existing listing or adding a new one.

How long until my listing shows on Bing?

Bing says a verified listing usually goes live in 7 to 12 days in North America. Edits made while it is processing push that date back.

My postcard never came. Now what?

Bing says postcards can take up to 12 business days. After that, check with your local post office and contact Bing support. When you claim a listing, Bing may also offer phone, text or email.

Do I need a Microsoft account?

No. You can sign in with a Microsoft account, a work account, Google or Facebook.

Will a Bing listing get me into Copilot's answers?

Microsoft says Copilot grounds its web answers in Bing search, and a complete, verified listing puts you in the running there.
No one can promise an AI will name a business. Microsoft says there is no secret sauce that guarantees selection in AI answers. We promise the work and show you the numbers.